DISCOVER CUBE MUSEUMS
KEY ROLES:
Lead the creative process for campaign driven work across Discovery Cube’s Media and Creative campaigns.
Strategize and recommend implementation plan, annual campaigns across multiple channels: Events, Paid digital campaigns (Facebook, Instagram, Twitter), Traditional (outdoor & print), Owned (email and external partners).
KEY ACHIEVEMENTS:
Achieved 2x-7x ROAS and +100% of attendance goals on fully funded campaigns. This was achieved through upfront, multi-channel, multi-touch planning and implementation of digital remarketing and segmentation infrastructure.
Secured $1 Million in publicity and media coverage.
DIGITAL CAMPAIGNS | OWNED & PAID