WORLD OF DANCE | BRAND AND BUSINESS DEVELOPMENT

KEY ROLES:

• DEVELOPED BRAND ID AND GO TO MARKET STRATEGY FOR NEW FITNESS VENTURE AND BUSINESS UNIT OF WORLD OF DANCE U-JAM.

• Spearhead all GO-TO-MARKET creative INITIATIVES: Branding, VIDEO CONTENT, SOCIAL MEDIA, PRINT, PHOTOGRAPHY AND OOH.

KEY ACHIEVEMENTS:

• MULTI-YEAR, GLOBAL MERCHANDISE LICENSING DEAL AND STRATEGIC PARTNERSHIP SECURED.

• A FEW NOTEWORTHY INITIATIVES INCLUDE:

  • NBA’S DALLAS MAVERICKS - IN-GAME EXPERIENCE AND COMMUNITY EVENTS FOR OVER 30 HOME GAMES FOR THE 2020 SEASON.

  • WARNER BROTHER RECORDS: "LOVE SOMEONE" BY LUKAS GRAHAM FROM 'THE PURPLE ALBUM'